Hard Rocking birthday

Forty years of eating legendary burgers and enjoying live performances of some of the best bands in the world,even as Eric Clapton’s guitar and David Bowie’s suit look on: the rock-and-roll experience probably doesn’t get better than this. Back in 1971,when the first Hard Rock Cafe opened in London,no one realised the phenomenon it would spawn. It went on to become arguably one of the largest and most well-known chain of theme restaurants in the world and also amassed the largest collection of rock-and-roll memorabilia. The Indian branches are getting set to celebrate the anniversary,along with Hard Rock Cafe’s across the world.

Jay Singh,co-founder and managing director of JSM Corporation Pvt Ltd,which manages HRC in India,says,“Hard Rock Café International will celebrate 40 years of existence on June 14. As a special commemoration of one of the world’s most iconic and loved brands,Hard Rock Café is hosting ’40 Days That Rock’ across all its locations worldwide. In India,all Hard Rock Cafes in Mumbai,Bengaluru,Pune,Delhi and Hyderabad,will host events and promotions every day. It is indeed time for celebration.”

Unfortunately,on an occasion as big as this,when major performances by the world’s best bands are due,HRC had only organised a two-city gig in India for Grammy-winning British House act,Dirty Vegas. The band performed in Mumbai and Delhi,on May 20 and 21,respectively. Not exactly the hard-rocking act we were looking forward to.