Prada signs deal to take Kolhapuri chappals global

Under this initiative, Kolhapuri chappals will be developed by combining centuries-old traditional manufacturing techniques with Prada’s modern and contemporary design sensibilities. The exclusive footwear will be available at Prada’s 40 retail outlets worldwide and on its official website by February 2026.

The project has received support from the Maharashtra government led by Chief Minister Devendra Fadnavis, Deputy Chief Minister Eknath Shinde, Deputy Chief Minister Ajit Pawar, Social Justice Minister Sanjay Shirsat, and Minister of State for Social Justice Madhuri Misal.

An artist works on Kolhapuri chappals at Subhash Nagar in Kolhapur. (Express File Photo by Pavan Khengre)

Social Justice Minister Sanjay Shirsat said that this agreement will benefit many artisans, professionals and entrepreneurs across India. He added that this special collection will give new direction to Indian artisans and further strengthen the global recognition of their skills.

Prerna Deshbhratar, managing director, LIDCOM, called the partnership extremely significant for honouring generations of artisans who have preserved traditional art. As a global brand will directly working with artisans from Maharashtra and Karnataka, their craftsmanship will gain worldwide identity and full credit for the art will go to these artisans, Desbhratar said.

Dr KM Vasundhara, managing director, LIDKAR, stated that the tradition of Kolhapuri chappals represents centuries-old craftsmanship of artisans from Maharashtra and Karnataka. This collaboration will open vast avenues of training, employment, and global opportunities.

Lorenzo Bertelli, head of the social responsibility division of the Prada Group, said that this partnership is a new milestone in cultural exchange. He reaffirmed Prada’s commitment to giving Indian artisans rightful recognition in the modern world.

The MoU outlines the framework, implementation strategy, and guidelines for the project titled “Prada Made in India – Inspired by Kolhapuri Chappals.” The footwear will be made in India with the involvement of skilled artisans from Maharashtra and Karnataka, using traditional manufacturing techniques combined with Prada’s contemporary designs and premium materials. This collection aims to establish a fresh dialogue between India’s rich heritage and modern luxury fashion.

Traditional Kolhapuri chappals are produced in eight districts of Karnaraka and Maharashtra, including Kolhapur, Sangli, Satara, Solapur in Maharashtra and Belagavi, Bagalkot, Dharwad, Bijapur in Karnataka.

In 2019, Kolhapuri chappals received the Geographical Indication (GI) tag, highlighting their authenticity and cultural significance.