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This is an archive article published on August 1, 2009

Colour me bride

If you’re Tarun Tahiliani,you have to be prepared to deal with an onslaught of curious customers and diehard fans the moment you announce a new collection.

If you’re Tarun Tahiliani,you have to be prepared to deal with an onslaught of curious customers and diehard fans the moment you announce a new collection. So,on the day the designer launched his bridal couture collection at his Bandra store in Mumbai,it isn’t surprising that he barely has time to stay put—welcoming old friends,responding to queries of serious shoppers,even as he gives in to the requests of scribes and shutterbugs for yet another quote or pose.

In between all the madness—quiet,but still discernible—the couturier takes time out to show us around the collection,pointing to a particularly favourite sari on the way. “I have to open this to show you how exquisite it is,” he says,plucking it out and unfurling it with a flourish,a confection in ivory silk and pearls. “I wanted to get the beauty of a sculpture here,to capture the elegance of stone. See how beautifully it falls. And with the border,I wanted to get the look of inlay work found on monuments and statues,” he says as he drapes the sari across his shoulder and points to his reflection. It may sound incongruous to the unimaginative; but the delicate folds of the sari remind one of marble alright.

The collection is divided into six themes,covering all aspects of the great Indian wedding—Pooja,Mehendi,Sangeet,Shaadi,

Reception and Mughal Garden. What strikes one the most is the lush use of colour—something one has come to associate,by default,with weddings. “Unlike in the West,where whites and creams are the colour of choice for weddings,in India,bright colours sell the most.” Gesturing towards an elegant lehenga in beige,Tahiliani adds,“That’s a beautifully-worked outfit,but I know it won’t sell as much as one in red or pink.” It’s not a trend,it’s tradition,he explains. “Even men are buying more colours,other than the regimental greys and browns. We have a huge collection of swatches which we show to them,so they can pick exactly what they want. Sometimes they want too much colour,which isn’t advisable,” he chuckles.

It’s said that whatever else
Indians might skimp on,they never skimp on weddings. So heading towards Tahiliani’s latest collection makes good sense. But for the bride who can’t afford too much,he has a word of advice,“Don’t make the mistake of buying an imitation. No matter how closely it resembles the original,it’ll always look cheap. A bride can look like a million dollars even if she’s dressed in Rs 5,000 sari,if she carries herself with confidence.”

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