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If Sabyasachi Mukherjees attempt was to transport all visitors to his store into another time and era,he succeeded magnificently. At the launch of his flagship storeSabyasachion Wednesday evening in Mumbais art district Kala Ghoda,a violinist,playing Edith Piafs La Vie En Rose greeted all who entered. With a vague smell of roses in the air and antique clocks,photographs and prints jostling each other on the unplastered walls,the shop reflected Mukhejees lifetime dedication to finding beauty equally in cobwebs and chiffon.
Im very happy with how the store looks, the designer acknowledges. The attempt was to reflect the style of my clothing. Theres a lot of colour,but its all muted down with age. Its taken the Kolkata native a long time to come up with his Mumbai store. Hes had the space on rent for many months,but managed to put everything together only once the fervent activities of his other commitments were done with,most notably his styling for Raavan. I was supposed to launch this store three months ago,but there was so much else to do. And this week,we had to put in 92 hours of non-stop work to get it ready in time for the launch. Given the preparation that went into it,the launch was surprisingly low-key,with only actress and longtime-muse Rani Mukherji as the biggest celebrity guest. But then,the designer is not exactly well-known for his society wining-and-dining ways.
The stores décor is inspired by Parisian romance. Mukherjee explains as he walks us through the shop,The reason the whole world celebrates Paris is because the Parisians celebrate themselves. The best way we could achieve the kind of vintage romance that Paris is known for,was by using pieces from our own history. Which is why I was very particular about each piece that went up hereIve sourced photographs and prints from all over the place. All the items have come from Mukherjees own collection of antiques,from the vintage Nawabi chandelier positioned over the cashiers desk,to the black and white photographs of newly-weds from another era. Someday you might walk in and find your grandparents in one of the photographs, he says.
Every last detail of the retail space has been supervised by Mukherjee himself to ensure that shopping there is a complete experience in itself. There are comfortable couches,chairs and chaise lounges strewn around the store,including the two trial rooms. Customised consultations will be available at all times. Apart from the clothesboth womenswear and mensweareven the designers intricately designed shoes and jewellery will be available on sale. But if you fancy some of the vintage china ware or classic Raja Ravi Varma prints,youll have to keep dreaming. All you can do is drool, laughs the designer.
The designer will next move on to launching his flagship store in Kolkata,which he informs us has a mango tree growing right in the middle and which is due in another two months time. The pressure is on now. The Mumbai store has turned out so beautifully,that Ill now have to think of a way to surpass it. If my Kolkata clients walk into this place and see that its better done,then Ill be rogered.
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