Birthday Bash

…And Colors’s celebrating it in an unusual way

Birthday’s usually call for big celebrations. But Colors,on their first anniversary,are doing something different,in which everyone takes home a big return present. Starting June 29,the channel will be on the lookout for crazy fans,and if they find you truly abnormal,then the channel will make the winner’s wish come true. On the social front,Colors will be partnering with ‘iDiscoveri’,a social enterprise with a mission to renew education in India that works towards improving the quality of education across the nation. As a part of this initiative,low income group schools across the country will get access to world-class teaching methodology – XSEED,developed by a team of 100 plus educationists drawn from Havard,IIMs and Cambridge and progressive schools because every child deserves the best. Speaking about the celebratory preparations,Rameet Arora,Marketing Head says,”This last one year has been an exceptionally great year. It is humbling to know how much people appreciate your efforts and encourage you to keep up the good work that you are doing. With ‘Shukriya India’ we,at Colors want to thank all our viewers and give back to the communities. This is a truly grass-root campaign that allows us to engage fans and touch the lives of over 10,000 children. Shukriya India for your love and your support.” Echoing this gratitude is Ashvini Yardi,programming head of Colors,”When we started a year ago,we knew we had a major task on our hands. We were entering a market that was already cluttered. People wanted something fresh and we are glad that we were able to fulfill their expectations. But the response we received for our work was beyond phenomenal.” Well,here’s wishing you a very happy birthday!