Art Direction

Japa Arts will bring out maps on a monthly basis,and these will also be e-mailed to select art collectors on Vijaymohan’s mailing list.

It also plans to launch a Corporate Art Campaign,where it will advise high-profile corporate collectors like HDFC and Deutsche Bank on building a powerful image of their collection.

“Keeping in mind the slump in the economy,Japa will also advise on downsizing and de-accessioning,” says Vijaymohan,whose online presence reaches out to Indians across the subcontinent. The Japa website,japaarts.in,provides an overview of the activities of the art initiative; while his blog,indianartblog.blogspot.com,gives readers his view on the developments in the Indian art scenario.

He shares his experiences of international art ventures,like the much-hyped Damien Hirst and Levi Strauss apparel tie-up.

Next,he chronicles the ongoing work at the National Gallery of Modern Art’s new wing and takes stock of the auctions.

“Apart from our input as art evaluators,we also provide advice on conservation of art works and we are working on a loan and donation programme wherein Indian collectors can show significant art works at museums worldwide.

After all,what good is a fabulous art collection if it’s not shared with the rest of the world?” asks Vijaymohan.

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