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This is an archive article published on March 18, 2010

Soon,radio jingles,TV ads for govt welfare schemes

Workers preparing the Capital for the Commonwealth Games will soon get to know about the government’s welfare schemes and benefits they are entitled to while listening to the radio,watching television or reading newspapers.

Workers preparing the Capital for the Commonwealth Games will soon get to know about the government’s welfare schemes and benefits they are entitled to while listening to the radio,watching television or reading newspapers.

Following the High Court order,authorities concerned have now decided to prepare radio jingles as well as TV and newspaper advertisements to reach out to workers about their right to approach the government for monetary aid.

A welfare fund of Rs 370 crore — 1 per cent of the total cost of the Commonwealth Games projects as stipulated by the 1996 Building and Other Construction Workers Act — was earlier set aside for use not only to disburse compensation to registered workers,but also as loans for houses,education and health-related provisions.

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The report submitted by the monitoring committee in the court on Wednesday said a decision was taken on “information education communication or behaviour communication campaign” to be carried out by the Welfare Board through “hoardings,advertisements,the electronic and print media”. A website of the Board has also been set up,the report said.

The jingles and TV ads are likely to be released by the first week of April,sources said. They will communicate information about the mandatory registration of workers and their rights to avoid exploitation.

The report submitted by Delhi government’s standing counsel Najmi Waziri detailed plans to involve the Directorate of Education,MCD,NDMC,Cantonment Board and even the Delhi University in the campaign.

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