e-campaign: Cong plans to gatecrash into mail boxes

If receiving text or voice messages on your mobile phone was not enough,wait till you find a friendly email from your Lok Sabha Congress candidate in your inbox,every day.

The Delhi unit of the Congress is now planning to go all out with an e-campaign in the Capital. Starting next week,the party will be sending customised e-mails to voters in each of the seven parliamentary constituencies. While the IT cell of the Delhi unit is in the process of compiling a database of email addresses across the city,party workers said the unit is trying to tie up with email providers like Yahoo to acquire a database.

Unlike the BJP,the party has so far gone slow in using the Internet for campaigning.

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Congress candidates Kapil Sibal (Chandni Chowk) and Mahabal Mishra (West Delhi) have already launched an interactive website and a blog on their own initiative.

We already have a database of over a lakh of people who have been supporting the party and our overall target is to reach around 4 to 5 lakh people, said a party worker. The campaign is mainly targetted at the young voter estimated to be about 39 per cent of the 1.07 crore-strong electorate in the city. The emails will be customised according to the profile of the voter. If its a young person,we will highlight issues that appeal to the young, said a party worker.

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