Stay updated with the latest - Click here to follow us on Instagram
Designer couple Pankaj and Nidhi,who will show at WIFW,tread unexplored paths in pattern-making this season
Amid the noise and acrid smells of fish and fruits in the cluttered Sector 4 market in Noida,stands a nondescript building. The shrill cries of vendors fade away the moment you step inside. It is the workshop of Delhi-based designer duo and spouses Pankaj and Nidhi Ahuja. With the Autumn Winter 2012 of the Wills Lifestyle India Fashion Week (WIFW) round the bend,they are more than busy putting together the collection that will walk the ramp on February 17.
A geeky pair,they spend hours reading and researching a craft. It took us a few weeks to perfect Wycinanki. Every motif has been cut by scissors,not a machine,nor is it laser cutting, explains Pankaj. Weve used felt as the fabric to avoid fraying, adds Nidhi. If there is Wycinanki on short dresses,there are jackets and pants with cross-stitching leather giving it a new edge.
It is,however,their Indian clothes including salwar kameez that brings them the money. Never seen on the ramp,these are available in their stores and fetches them 80 per cent of their business. Pankaj argues that it makes better sense to showcase western wear on the ramp for buyers from other countries.
The duo is the favourite of Sonam Kapoor,Kiran Rao,Karishma Kapoor,and even Aamir Khan among other Bollywood names.
Stay updated with the latest - Click here to follow us on Instagram