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With the opening of its first outlet in Sector 34,Chandigarh,Soya Express has entered the Punjab and Chandigarh market. The showroom will be one shop stop for all Soya products and a host of various vegetarian snacks,which are rare to find in these parts. Say Soya fans like Puneet Dutta and Arti,”The variety of vegetarian food served at the outlet is great,especially the Malai tikka. Also,Soya is a very healthy food item.”
Soya Express is looking to expand into this part of the country very aggressively. Says Sukhwinder Singh Director “For us Punjab and Chandigarh have been very important strategically,both from growth and expansion point of view. We are moving into Mohali where we’ll open an outlet on December 4,and then in cities of Ludhiana,Jalandhar,Amritsar and Patiala. Jaivendraa Negii,Director & North-2 head of Soya Express adds,”Being a resident of Chandigarh,I always wanted to bring great taste and variety that Soya Express offers to this city.”
Soya Express story began in early 2011 with focus on vegetarian food. Recognizing the importance of flavour and authenticity,Soya Express forayed into India by opening up its first restaurant early this year. The initial success of the business led the company to embark on a rapid expansion program and it franchised stores under the “Soya Express” trade mark. Within seven months of the opening of its first outlet,the company has 15 stores running across Delhi NCR and Meerut and expanding now to Chandigarh,Punjab and Gujarat. Soya Express operates upon a network of company owned and franchisee operated outlets in India. Visit http://www.soyaexpress.com for more details.
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