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This is an archive article published on October 12, 2009

JC Goes to school

He is inquisitive,he is entertaining and he is adventerous. Meet JC,an endearing character who is on a learning curve these days,and he is coming to your school.

He is inquisitive,he is entertaining and he is adventerous. Meet JC,an endearing character who is on a learning curve these days,and he is coming to your school. That’s right,Axiom Education,an education innovation company through its brand ‘iken books’ have roped in JC and weaved stories with him at the centre of it. The stories explain the quirks and adventures of J.C.’s life and showcases how the boy becomes smarter and knowledgeable with every experience in his life. The books also has an edutaining matrix that comprises various direct and indirect teaching methods providing a wide array of ‘explore-it-yourself’ activities. All this,courtesy the ‘iken books’,which are interactive comic text books based on the NCERT curriculum that bring scientific concepts alive through colourful and entertaining comics. The books have been designed with fun-loving comic characters indulging in real life adventures and promise to give young minds a thoroughly different experience while imparting education – that of fun and excitement.

Interestingly,a study has shown that with the help of ‘iken books’,students can now cover an entire science chapter in less than 30 minutes while retaining more than 200 per cent as compared to normal textbooks. Speaking on the initiative,Saurabh Saxena,Director Business Development,Axiom Education,said,”We always aimed to do something different and exciting in the filed of education. Our new invention-‘iken books’ will not only create a learning environment that is synonymous with entertainment but will also generate an eagerness to learn more in a child.”

Very soon,’iken books’ will be available in science for classes one to five,and in social studies for classes one to eight. They will also be available in regional languages including Hindi,Gujarati,Marathi and Kannada. For more info,you can log on to http://www.iken.in or mail at help@iken.in. While the books are nominally priced,there are discounts for institutions too.

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