In expansion mode

Amway set to reach Rs 2,500 crore by 2012

Not many business models are recession-proof. “But direct selling sure is,” tells Bhuvan Kapur,Vice-President North,Amway India,as he talks about the last 50 years of performance of the company. “We have grown from six products and nine centres to 110 products and 130 offices,” Bhuvan adds that the target is to triple production capacities by the year-end. “This,particularly keeping the past track record in mind. We grew 40 per cent during the slowdown in 2008 ,” Kapur says what helped is the one-to- one approach and the fact that rather than retail outlets,the dealing is all personalized. “This,besides our eagerness to fulfill our corporate social responsibility. While we are providing books for the blind,holding blood donation camps,we also are starting Project Sunshine,in which we will be partnering with one of the orphanages at 56 locations,” he signs off.