Fragrant fresh

For a generation that swears by appearances,here’s a product that offers both utility and style. In fact,if you have been skipping oiling your tresses because of the after-effects like greasy hair and a tell-tale smell,then Dabur offers help. This Thursday saw the brand roll out its ‘Amla Flower Magic’ hair oil that packs in the goodness of Amla and fragrance of flowers for healthy and attractive hair. Shares Anirudh Pandharkar,Senior Product Manager,Dabur Personal Care Division,Dabur India Ltd remarked,”Our consumer research has shown that young girls desire for beautiful hair without compromising on the natural ingredients. Hence,Dabur Amla Flower Magic Hair Oil has been specially targeted at young college going girls who are desiring beautiful,fragrant hair that makes them even more attractive.” This new version of hair oil non-sticky and has a lingering fragrance. “The fragrance will remind you of Rajnigandha,Mogra,Jasmine blooms,” added Pandharkar. Interestingly,to develop the fragrance,Dabur tied up with one of the world’s leading creator and manufacturer of fragrances International Flavors and Fragrances,Inc. (IFF),USA. “We have test marketed the product through several consumer events such as Baishaki Melas and have received phenomenal feedback. Besides Chandigarh,we intend rolling out the product in Ludhiana,Patiala and Jalandhar,” spoke Pandharkar. The hair oil will be retailed at Rs 38 for 100 ml and Rs 20 for 50 ml.