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Journalism of Courage
A Merc is a Merc. Period. Dr Wilfred Aulbur,CEO,Mercedez Benz India wont hear further. In fact,all roads lead to the M word. For its the only car that truly spells style,class,comfort,safety and luxury, he says it almost by heart.
Out with the ninth generation E-Class,Dr Aulbur says their association with India has been a long and fruitful one. Indians have always had the money,and style too. Now they are matching products that compliments their style and status, for him,the all-new E-Class symbolises the continuation of a success story in the luxury-class car segment. With over 10,000 customers in India,the E-Class has been one of the most popular luxury sedans in India and Dr Aulbur credits is to the brands core values rooted in timeless design,craftsmanship and innovation. But wait a minute,why is that we see more of C-Class in this part of the region? The C-Class is the perfect vehicle to enter into the world of Mercedez, he adds how the vehicle,with its agility control and responsive steering gives a lot of punch to the drive. There are many variants to the C-Class alone because we want to give our customers the most expensive choice possible and individualism, he talks about customised solutions. As for making Mercedez eco-friendly,Dr Aulbur points to the S400 Hybrid the fuel consumption of which is closest to that of small cars. Fuel expenditure is not about size,but the right technology, he refers to the new hydrogen fuelled Merc which they exhibited at Frankfurt.
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