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Bling Brigade
The re-invention the front row is the most potent measure of success for a designer and his show. At the Van Heusen India Men’s Week,the fashionistas arrived,fashionably late. Socialite Tanisha Mohan teamed up her glittery Diane von Furstenberg dress with Dior shoes and an ostrich Kelly tote from Hermes. “In India the concept of front row in India is yet to evolve. Internationally,the front row invitees are all gathered in an area and then escorted in. We don’t have that here,” she sighed. Fellow socialite Sallohi Kumar,carrying the latest Louis Vuitton handbag in gold elaborated,“Here it’s all about the bling,like Vegas,” she said,“I wanted to wear Gaultier,but it’s not shiny enough,so I chose this instead,” she said,pointing at the elaborate gold embellished belt she had picked up from Selfridges in London for occasions like these.

Friendship Brand
Entrepreneur Ameeta Seth,dressed in Marc Jacobs,was more intent on expressing her solidarity with designer friends than on front rows. “I like to dress real. And if I am at a show where I know the designer,I’ll even a wear a tee-shirt from his old collection if I have to. It’s about showing solidarity,” she said.