Celeb watch

In the case
First Shahid Kapur lugs it around,and now it’s Bipasha’s turn to pack it in and zip it up. That’s right,the actress has signed as the brand ambassador of Aristocrat Luggage,and is all set to play a pivotal role in enhancing the brand’s aspiration value through its forthcoming nationwide advertising campaign. “Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style,class,and good looks which resonate with our brand values and positioning. Needless to mention,she is one of the most reliable and bankable artists in the film industry,” says Sudhir Jatia,MD,VIP Industries Ltd. According to Jatia,Bipasha will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it. An excited Bips adds,“It gives me immense pleasure to be associated with Aristocrat,which is truly an Indian brand with international quality. I have always been a great admirer of the Aristocrat Luggage brand. They have stood the test of time for their reliability,exclusivity,innovation and quality.”