‘Construkt’ fest kick-starts with micro launches

Among the start ups that were micro launched at the festival Saturday was Babyberry an app created to make parenting easy. It tracks and monitors a baby’s health and growth. It offers digital vaccination charts, vaccination info, vaccine brands and prices, milestones, growth charts and personalized visual alerts.

“There are websites for finding a girlfriend, boyfriend, matrimonials, buying tickets online but there is nothing on parenting. It is very difficult for a new young parent to manage. He has to sacrifice a lot. This is where Babyberry helps,” said Babyberry co-founder, Bala Subramanian.

The app connects a user to the baby’s doctor and helps get his queries answered. Currently it is deployed in 10 hospitals.

“A micro-launch is a new product or service from an existing startup or company or a new project or idea from an individual,” said Lena, a volunteer at the Construkt Festival.

Among others who had micro launches were the Nagpur based Albedo’s Project Lincoln which is attempting to create a motorcycle inspired by the batpod from the Batman movie. Abhijeet Khandagale, one of the team members of Project Lincoln said that they were raising money via crowdfunding.

The Construkt festival began in 2013 as a Start Up Festival as an effort to give greater coherence to Bangalore’s credentials as a top start up destination in the world. The festival involves visits to young companies in the city, talks by founders, meetings with venture capitals, launches for new start ups apart from food, art and music.

The festival focuses on not just tech start ups but also other young businesses – food, physical fitness, retailing.