ITeS,BPOs in Gujarat changing business focus as per market dynamics

Most of the ITeS and BPOs in the state have seen about 30 per cent reduction in business in the last six months,irrespective of the space they are in.

However,those into selling insurance and investment have been hit hard. According to industry experts,the ITeS companies and BPOs like Azure,iCall,Effective Teleservices and Motif have either realigned already or are in the process of doing so.

The companies want to cut down on overhead costs,which they do by providing additional services.

Also,the companies look for every opportunity to expand their portfolio of services. “The clients,who wanted to sell financial products including loans,now want us to do the collection work. This is because the market dynamics have changed. It has moved from selling to recovery,” said Jay Ruparel,Executive Director and COO,Azure Knowledge Corporation (AKC). “The clients are happy,as they get additional services from the same service provider,” he added.

It also makes business sense,as these services are highly incentivised. “Debt collection,management and other such services are heavily incentivised. The collection from an individual or a company brings more profit than selling financial products,” said Nirav Shah of Gujarat Software and Electronics Industry Association.