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IIM releases 3 case studies on Pramukh Swami Maharaj Shatabdi Mahotsav

The first case study ‘Pramukh Swami Maharaj Shatabdi Mahotsav: Design of a Mega Project’ looks at the event (PSM100) from a project management point of view and identifies lessons related to design and execution of mega projects.

Released by Mahant Swami Maharaj, present guru and president of the BAPS, these studies offer insights into leadership, management, and large-scale project execution.Released by Mahant Swami Maharaj, present guru and president of the BAPS, these studies offer insights into leadership, management, and large-scale project execution.

The Indian Institute of Management Ahmedabad (IIMA) on Thursday released three case studies on the Pramukh Swami Maharaj (PSM) Shatabdi Mahotsav (centenary celebrations), held last year. Released by Mahant Swami Maharaj, present guru and president of the BAPS, these studies offer insights into leadership, management, and large-scale project execution.

Authored by Prof Vishal Gupta, Prof Saral Mukherjee, and Prof Chetan Soman, the studies explore the planning and execution of the 600-acre cultural city ‘Pramukh Swami Maharaj Nagar’ created by BAPS Swaminarayan organisation on the outskirts of Ahmedabad for the centennial celebrations of Pramukh Swami Maharaj from December 15, 2022 to January 15, 2023.

The first case study ‘Pramukh Swami Maharaj Shatabdi Mahotsav: Design of a Mega Project’ looks at the event (PSM100) from a project management point of view and identifies lessons related to design and execution of mega projects. “The case highlights the role of technology in enabling the scale of operations and the way various design elements complement each other,” said the case study.

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 Second case study

‘Pramukh Swami Maharaj Shatabdi Mahotsav: Event Scale’ discusses the organisation – planning, construction, running and the winding-up – of the month-long Pramukh Swami Maharaj (PSM) Shatabdi Mahotsav.  “The Nagar was transformed into a cultural wonderland offering something to people from all backgrounds, religions, sections of society and across all age groups,” said the study.  “It included a 30-feet tall idol of PSM, a 67-feet high replica of the BAPS Akshardham Temple in New Delhi, a glow garden, a Bal Nagri (children’s city), a gigantic stage and open-air stadium to host light-and-sound show…”, said the study.

Third case study

‘Pramukh Swami Maharaj Shatabdi Mahotsav: Service-Orientation, People Management and Leadership’ case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision.

“The PSM Nagar was constructed with the contributions of close to 80,000 volunteers. Moreover, the entire land had been borrowed from close to 350 families (farmers, builders and private owners) who owned plots of different sizes in the 600-acre site,” the case study noted.

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