Amazon.in expands adds additional categories ahead of festival season

Toys and games,baby products,personal care appliances and health care devices available starting today.

Amazon.in on Thursday announced the opening of four new categories toys and games,baby products,personal care appliances and health care devices. The company also announced that it will be launching additional categories including home and kitchen products in the coming weeks in time for Diwali shopping.

The announcement comes three months after Amazons entry into India. With the four new online stores going live today,customers can now shop from an extensive selection of products across eleven categories including over 9 million books,more than 70,000 products from hundreds of brands,and over 1.7 million eBooks.

Commenting on the launch,Amit Agarwal,Vice President and Country Manager,Amazon India,said,”We are excited to launch four new stores today and expand selection on Amazon.in in time for the festive season.

The toys & games store offers over 8,500 products from over 80 leading brands including Lego,Funskool,Hotwheels,Barbie,V-Tech,Ravensburger,Mellissa & Doug,Silverlit,and Maisto. Baby products store features a selection of over 3,000 products including strollers,prams and car seats from over 50 brands.