Nissan Micra and Sunny recalled for faulty start/stop buttons

The Nissan Micra is currently priced from Rs. 5.17 lakh to 7.47 lakh, ex-showroom, the company has been able to sell about 600 units of the car across the country every month in the past half-a-year. Meanwhile the new Sunny is priced from Rs. 7.40 lakh to Rs. 10.29 lakh, with about 300+ units sold on an average every month since December 2014. Nissan is struggling to get a good grip in the Indian automotive market; un-competitive pricing and a small service network have really hampered the company’s progress in India. Even though Nissan has been officially operating in the country for about a decade, it doesn’t have even 1 per cent share of the market as per sales figures released in May 2015.

Nissan is betting big on its budget brand, Datsun, to crack the highly competitive mass-market segment in India. The Datsun brand has had relatively better performance since its first product, the Datsun Go hatchback, was launched in March 2014; it has 0.80 per cent market share as of May 2015. While Datsun currently offers the Go hatchback and the Go+ compact-MPV, an entry-level hatchback will join the ranks in 2016. Nissan, on the other hand, is rumoured to launch a compact-SUV based on the 2014 Kicks concept in India sometime in 2016.

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