Lakme Fashion Week partners with Ogle for live-streaming

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“This association for us re-defines the way fashion will be viewed or perceived. This will help Lakmé Fashion Week to be now accessible to an entirely new set of audiences and also see from every point of view – from the model on the runway or celebs on the front row or artists backstage! Ogle is a brand that has been the fastest growing premium on-demand platform focused on great and cult content and through Lakmé Fashion Week we hope to maximize our proposition,” says Pritish Nandy, Chairperson, Ogle Technologies Group.

“Lakme Fashion Week has the aim of democratizing India fashion which is in line with Ogle’s vision. Our fashion week has one of the largest digital footprints with an active social media community of more than 2 million followers. Furthering our vision to provide real time showcase and updates, this partnership of five seasons is another step in extending and enhancing front row experience live for all our patrons,” says Saket Dhankar, ?Vice-President & Head- Fashion at IMG-Reliance.

The five-day event will start on Wednesday.