Have you been pronouncing these luxury fashion brand names all wrong?
Find out the correct way to say brands like Louis Vuitton, Loewe, and YSL with this essential guide, and master the proper pronunciation to avoid fashion faux pas at social interactions.
August 15, 2025 16:01 IST- 1 / 7
If you are a fashion enthusiast, chances are, you are well versed with most popular luxury and international brands. But reading the names on paper and pronouncing them out loud are completely different. That's where we come in clutch. Here's a quick guide to save you from embarrassment at your next social interaction. (Source: Wikimedia Commons)
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Moschino is pronounced mos-key-no. (Source: Wikimedia Commons)
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Bulgari goes like bool-gah-ree. (Source: Wikimedia Commons)
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Versace sounds like ver-sah-chee. (Source: Wikimedia Commons)
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Louis Vuitton goes like loo-ee vwee-ton. (Source: Wikimedia Commons)
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Yves Saint Laurent is pronounced eve-san-loh-ron. (Source: Wikimedia Commons)
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And Loewe is pronounced Loh-veh. (Source: Wikimedia Commons)