On December 27, Reliance Jio Infocomm and brand ambassador actor Shah Rukh Khan launched Jio's 4G telecom service for its employees at a star-studded event in Mumbai. Khan and many celebrities took to micro-blogging site Twitter to congratulate the telecom arm of Mukesh Ambani-led Reliance Industries. So far, it all sounds very normal, but what is interesting is the content of these congratulatory messages. If one scrolled through the tweets, it would seem as if all these stars had the exact same thoughts, word-for-word, as they tweeted out their messages. They all used the hashtag #CelebratingJio, which soon became a top trend on Twitter. Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio — Hrithik Roshan (@iHrithik) December 27, 2015 Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio !! — Parineeti Chopra (@ParineetiChopra) December 27, 2015 Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio — Sonakshi Sinha (@sonakshisinha) December 27, 2015 Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio — Boman Irani (@bomanirani) December 27, 2015 Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio — John Abraham (@TheJohnAbraham) December 27, 2015 Congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio — Farah Khan (@TheFarahKhan) December 27, 2015 Many many congratulations to the Jio Family on this landmark day! It seems like the great beginning of Digital India #CelebratingJio ❤️👏 — Shraddha Kapoor (@ShraddhaKapoor) December 27, 2015 congratulations to the Jio family on this landmark day! This truly seems like the beginning of a Digital India #CelebratingJio #kkpkteam — KAPIL (@KapilSharmaK9) December 27, 2015 Though, some decided to tweak the message a little. Perhaps, after realising that most from the fraternity are putting out the same text. T 2094 - Congratulations to Team Jio .. this is truly the beginning of Digital India .. #celebratingjio .. pic.twitter.com/0k5qZ5YAAc — Amitabh Bachchan (@SrBachchan) December 27, 2015 Congratulations to the Jio family on this important day! Wishing Jio all the very best in enabling a Digital India #CelebratingJio — Aamir Khan (@aamir_khan) December 27, 2015 Congratulations to Akash and isha and the entire JIO family.The digital age of India is here #CelebratingJio. — Varun Veer Dhawan (@Varun_dvn) December 27, 2015 Congratulations to the Jio family for the new beginning. #DigitalIndia #CelebratingJio 👍🏻😊 — Anushka Sharma (@AnushkaSharma) December 27, 2015 More power to the entire JIO family!!! #CelebratingJio — Karan Johar (@karanjohar) December 27, 2015 What a great move! Here's to the beginning of a Digital India. Congrats to the Jio family on this amazing initiative #CelebratingJio — Jacqueline Fernandez (@Asli_Jacqueline) December 27, 2015 Big day for Jio family . #CelebratingJio Digital India .. This is only the beginning. — Shahid Kapoor (@shahidkapoor) December 27, 2015 These clone tweets caught the attention of many on social media, with some suspecting that it may have been a paid campaign. Copy-Paste, you think? The insane level of celebrity endorsement is simply a reminder that the opposite of #Jio is Maro — Veena Venugopal (@veenavenugopal) December 28, 2015 Airtel only had the 4G girl but now every Tom, Dick, Harry and Twitter celeb is hyping about Jio. I'm afraid to be seen with my phone now. — selurus (@selurus) December 28, 2015 Celeb tweeting done wrong - Jio Style. — Ankur Agarwal (@annkur) December 28, 2015 Maybe Reliance Jio is so amazing that every celeb had the same reaction to it. Or they are just trolling Mukeshbhai pic.twitter.com/Foy1ZU0e5h — IndiaExplained (@IndiaExplained) December 28, 2015 I don't blame Reliance employees (including TV18 folks) for their Jio tweets; but the celeb copy-pasters are pretty shameless — Kushan Mitra (@kushanmitra) December 28, 2015 Every #Bollywood celeb is tweeting the same bloody text for #jio launch. Whats the story here?? — RandomnessUnited (@iKumarPratik) December 27, 2015 Are people getting paid to tweet about jio? Every celeb and even media Persian tweeting. — Aparna Jain (@aparna_jain) December 27, 2015 #CelebratingJio. Looks like tweets came from a factory of clones .. So much for artistic individuals ..@viveklkw pic.twitter.com/X5yPf7as6C — Dr.Ashish Gupta (@ashishbadshah) December 28, 2015
