With the soaring competition, brands sometimes defy limits to advertise their products. A recent advertisement promoting Bengaluru’s local restaurant chain, Bengaluru Thindies, is gaining traction on social media with its over-the-top creativity. What appears to be a computer-generated imagery (CGI) video, shows a 3D billboard advertisement featuring a man pouring a steaming beverage, leaving users confused. In the viral clip shared by the official handle of the restaurant, a man’s body can be seen popping out of the billboard and serving a glass of filter coffee. It also features a scrumptious plate of dosa and a cup of filter coffee. “3 new locations in one day. There can never be enough places to have some good Podi Masala and filter coffee,” the caption on the video read. Indianexpress.com couldn't verify the credibility of the video. Watch the viral video here: View this post on Instagram A post shared by Bangalore Thindies (@bangalorethindies) Numerous users gathered in the comment section to react to the video. Criticising the ad, a user wrote, “This video is not even well made - audio and those birds especially, BUT million or more people believe that it is real. Even major newspapers publish it as real.” Another user commented, “That sound of pouring coffee in the glass that too in that heavy traffic.” “This seems to be fake - kindly confirm,” a third user reacted. The world’s first digital 3D cinema ad was created by a Norwegian studio for Mitsubishi cars on June 19, 2006. The ad was launched at the Screen Advertising World Association (SAWA) event in Cannes, France, according to the official website of Guinness World Records.