It’s that time of the year again. Apple’s newest flagship, the iPhone 17, officially hit Indian stores on September 19, drawing massive attention. Loyal fans from across Mumbai to Delhi, as well as first-time buyers, flocked to outlets to get their hands on the latest device. But this year, the spotlight is firmly on Bengaluru, where eager customers lined up outside the new Apple Hebbal store at Mall of Asia to snap up the iPhone 17 series along with the latest Apple Watch and AirPods.
In Mumbai, the queue outside the BKC Apple Store stretched around the building long before dawn. By sunrise, hundreds were already in line, armed with umbrellas, coffee cups and portable chargers.
#WATCH | Maharashtra: Apple begins its iPhone 17 series sale in India; a large number of people throng the company’s store in Mumbai’s BKC pic.twitter.com/8XXm0lk445
— ANI (@ANI) September 19, 2025
In Delhi’s Saket outlet, a similar scene unfolded with enthusiastic buyers lining up for hours ahead of opening time.
#WATCH | Long queues seen outside the Apple store in Delhi’s Saket
Apple started its iPhone 17 series sale in India today. pic.twitter.com/mjxZAFheWC
— ANI (@ANI) September 19, 2025
The rush in Mumbai briefly took a tense turn when a scuffle broke out in the crowd. Security personnel quickly stepped in to diffuse the situation before it escalated.
VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.
Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi
— Press Trust of India (@PTI_News) September 19, 2025
iPhone 17 series sparked a nationwide frenzy, attracting shoppers not just from Mumbai and Delhi but from across India. Manoj, who travelled from Ahmedabad, said, “I come from Ahmedabad every time… I have been waiting since 5:00 AM.”
#WATCH | Mumbai | A customer from Ahmedabad, Manoj says, “I come from Ahmedabad every time… I have been waiting since 5 AM…” https://t.co/mqGcKzpl6t pic.twitter.com/cd2E1P4fbr
— ANI (@ANI) September 19, 2025
Another customer, Amaan Memon, said: “I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, when I came to know that this colour is going to be launched…”
#WATCH | Mumbai | A customer, Amaan Memon, says, “I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, when I… https://t.co/NnweXyMyKN pic.twitter.com/GL5kS7OHJb
— ANI (@ANI) September 19, 2025
With prices ranging from Rs 82,900 to Rs 2,29,900, the iPhone 17 series officially hit Indian shelves on Friday for both pre-booked and walk-in customers — marking yet another launch day where Apple’s fanbase showed up in full force.