‘Lovebomber Baby’: How the viral ear-worm invaded social media, Gagni Porwal’s tell-all interview

But now, modern dating is an altogether different creature. It has its lexicon — “love bombing”, “breadcrumbing”, “situationship” et al. While post-millennials often paint themselves as the “doomed” generation in matters of love, Gagni Porwal has defied that narrative. Her viral hit Lovebomber Baby turned her heartbreak into an overnight sensation, proving that emotional resonance still strikes a chord. Written and sung by Porwal, Loverbomber Baby is a hit on social media, prompting international celebs and influencers alike to create reels of the viral song. But, Porwal had a very different reason for writing the song.

In an interview with indianexpress.com, Porwal, a computer engineer, says, “It’s inspired by my personal life. I thought if I wrote such a song, it would spread awareness. Because many people have been traumatised for years, they stop believing in love. I had a similar feeling. But I sobbed for some time and decided to alchemise the pain; I’m an alchemist and converted my pain into power. I thought it would spread awareness and I shared my story.”

 

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For millennials and boomers, “love bombing” is a form of emotional manipulation where someone showers another person with excessive compliments, attention, or affection, all to gain control over them and later ghost them. However, the concept isn’t limited to a specific generation, as many experience the “love bombing” phase in relationships. This is one of the main reasons Porwal’s song has turned into a hit. “It’s understandable by many, so I wanted my song to reach as many people as possible. People are writing that they have forgotten their breakups after listening to “Lovebomber Baby.” So, it’s an empowering song,” she says.

 

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Reacting to one of the many reels, a user comments, “The guy who ghosted her better apologize after this banger.” Another user writes, “The whole concept of a breakup song is mad. Someone crushes your heart and the first thing you do is to sing a song and pull a lot of dance moves. Love it.”

 

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Porwal was also trolled after her song became popular. “I did the lyrics, composed and sang. Given the music arrangement and programming, I had a person for that and a DOP, assistant DOP, and a makeup artist. But apart from that, costumes, styling, choreography, singing, lyrics, direction, what to shoot, I had to do everything. I’m very thankful to my team. I had to wear a lot of multiple hats. I have been trying to get into singing but you don’t get opportunities. So I thought instead of asking I have to create one now,” the singer says.

Porwal’s reels have received over 13 million views. However, during the making of the song, the viral singer says she didn’t impersonate anyone. “I didn’t have any strategy in my mind. I wanted a fusion of East and West,” Porwal, who hails from Rajasthan, says.

 

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“I don’t want to sound like somebody. I want to have my own identity but because the song is about heartbreak, people are stereotyping it. I never thought even to make an English song. I started liking Taylor Swift, Miley Cyrus and Charlie Puth because they are doing a lot of stuff on their own. I started getting more attracted to this independent music because it allows you to do everything. I never thought I could write a song and compose a tune but I did this solo,” she adds.

Porwal has been making singing videos but nothing clicked before this. Although some might question whether her latest song was an attempt to go viral, the singer’s love for performance runs deep. Growing up in a defence family, she has been performing with army bands and orchestras since childhood. “It’s not a new journey. I used to perform with army bands and orchestras. I moved to Bombay after my studies. I started giving auditions, left profile, right profile, I have done it all but only got cameo roles. But, I wanted my dream badly. I want to be a singer very badly,” she says.

 

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But, social media has a darker side: trolls. Talking of them, Porwal has decided to absorb the positive aspect of her newfound fame on the internet and focus on her collaborations. “People are trolling because of the accent but I kept that accent authentic. The song is first of all, it’s catchy, it’s easy. It puts you in a good mood, and the lyrics are also relatable and anybody can sing it,” she says.

“This is my debut song. It’s very close to my heart. I want to do business but I am not selling my song. I will use social media effectively,” Porwal adds.