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10 most-followed Instagram accounts of 2024: In today’s fast-paced world, social media has completely transformed how we connect and communicate in the modern digital era. With diverse platforms dominating the online space, Instagram stands out as a highly popular and influential platform.
From Hollywood and Bollywood A-listers and chart-topping musicians to global sporting heroes and relatable content creators, Instagram offers a platform for a diverse range of personalities to engage and connect with their followers, in addition to, building massive communities through following.
While speaking of the highest number of followers on Instagram, Instagram itself holds the title of the most-followed account on the platform, having 674 million followers, thereby reflecting its enormous global reach and popularity.
There is one name that resonates strongly with many Indians and cricket enthusiasts – Virat Kohli (@virat.kohli). As one of the most-followed cricketers, Asian and Indian, Kohli has a massive following of 270 million on Instagram in 2024, securing 16th rank on the global list of most-followed accounts.
Notably, it’s crucial to note the dynamic nature of follower counts. Recently, the platform has witnessed a significant shift, with some influential celebrities experiencing a decline in followers due to their perceived inaction regarding the humanitarian crisis in Gaza.
Despite the recent challenges, Instagram remains one of the most popular and influential social media platforms. As of May 2024, the following accounts have the highest number of followers worldwide.
| Rank | Name | Instagram Official Username |
Followers Count
|
| 1 | Cristiano Ronaldo | @cristiano | 634 million |
| 2 | Lionel Messi | @leomessi | 540 million |
| 3 | Selena Gomez | @selenagomez | 426 million |
| 4 | Kylie Jenner | @kyliejenner | 398 million |
| 5 | Dwayne Johnson | @therock | 396 million |
| 6 | Ariana Grande | @arianagrande | 378 million |
| 7 | Kim Kardashian | @kimkardashian | 362 million |
| 8 | Beyoncé | @beyonce | 317 million |
| 9 | Khloé Kardashian | @khloekardashian | 308 million |
| 10 | Kendall Jenner | @kendalljenner | 292 million |
*Please be aware that the follower count provided is accurate as of July 16, 2024, but is subject to continual changes and updates. The rankings may shift as new content is posted and engagement fluctuates.*
The Portuguese footballer Cristiano Ronaldo has become a global icon, with his Instagram account mirroring his immense popularity and influence. Known for his athletic prowess, Ronaldo’s account offers a glimpse into his personal life, training regimen, philanthropic efforts, and endorsements. His massive following reflects his global appeal and influence, both on and off the field.
Another football legend, Lionel Messi’s account is a close second to Ronaldo’s, highlighting his enduring popularity and the global appeal of the sport. Messi’s account showcases his skills on the pitch as well as his family life and charitable work, resonating with fans who admire his talent and humility.
As an American singer and actress, Selena Gomez has built a massive following, making her one of the most popular women on Instagram. Her account serves as a platform for her music, acting projects, and advocacy work, while also offering a personal touch with glimpses into her daily life and relationships.
Reality TV star and businesswoman Kylie Jenner’s account is a hub for beauty, lifestyle, and entrepreneurship. Known for her cosmetics line and lavish lifestyle, Jenner’s account showcases her fashion choices, family moments, and business ventures, engaging followers with her relatable yet aspirational content.
Actor, producer, and retired wrestler Dwayne “The Rock” Johnson has leveraged his charisma and versatility to amass a huge following on Instagram. His account offers a mix of behind-the-scenes glimpses from his film projects, workout routines, and motivational messages, connecting with fans through his authenticity and positivity.
With her powerful voice and captivating stage presence, Ariana Grande’s account is a go-to for music enthusiasts and fans alike. The singer’s account showcases her live performances, music videos, and collaborations, while also offering a glimpse into her personal life and advocacy work.
As a reality TV star and businesswoman, Kim Kardashian West’s account offers a glimpse into her glamorous lifestyle and entrepreneurial ventures. Known for her fashion choices, beauty routines, and family moments, Kardashian West’s account engages followers with its mix of aspirational content and relatable moments.
Queen Bey’s account is a celebration of music, artistry, and empowerment, resonating with millions of fans worldwide. Beyoncé’s account showcases her live performances, album releases, and visual projects, while also highlighting her advocacy work and personal milestones.
On number 9th is Khloé Kardashian, whose account showcases her fitness journey, lifestyle, and entrepreneurial pursuits. Known for her candid approach and relatable content, Kardashian’s account engages followers with a mix of workout routines, family moments, and business ventures.
Rounding out the top 10, Kendall Jenner with 294 million followers, has secured a notable position among the top influencers on the platform. Known for her modelling career and appearances on reality TV, her account offers a glimpse into the world of fashion, beauty, and lifestyle, captivating followers with her unique style and behind-the-scenes moments.
