Durex apologises to Singaporeans, urges them to stop using their condoms

To ‘rectify’ the unfortunate situation, the company has asked all loving and married couples to forego their birth-control products on the occasion of Singapore’s Golden Jubilee day. On this momentous day, the letter read, ‘prosperity should be measured in diapers and baby strollers’ rather than dollars and cents.

Here’s the original text of the ad:

Durex ad. (Source: Twitter)

An apology to all Singaporeans, Durex would like to humbly apologise.

Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed.

It has now come to our attention that we may in fact be part of the problem.

Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers.

But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.

We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies

After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations.

With your help and support, we can rectify this unfortunate situation.

This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers.

Go ahead, Singapore. Make love your priority this SG50.

Love, Sex,

Durex

The ad instantly went viral on social media and people around the world praised the brand’s unusual approach to marketing.