69% of Indian couples blame smartphones for lack of attentiveness to their partner: Vivo study

The numbers are concerning, but thankfully, 84% of respondents do wish to mend their ways and spend more quality time with their better half. 66% of respondents also admitted that their relationship with their spouse has weakened due to excessive smartphone usage, highlighting that people do realise the negative impact of phone overuse on their lives.

But getting rid of the habit could be challenging. The findings of the study corroborate that smartphones have become an integral part of people’s lives, with 84% of respondents saying that they have “become a part of their body and cannot be separated.”

However, technology never has all-downsides to it. 60% of respondents agreed that smartphones are helping them stay connected with their loved ones, 59% agreed that smartphones have improved their knowledge, 58% said smartphones have increased the ease of shopping, and 55% even said smartphones help boost their productivity.

Commenting on the launch of the study, Yogendra Sriramula, Head of Brand Strategy, Vivo India, said, “The significance of a smartphone in today’s life is undisputed however excessive usage remains an area that the users need to be cautious of. As a responsible brand, we aim to underline the importance of spending time with our loved ones, for that is the true meaning of leisure time. Vivo’s fourth edition of the ‘switch off’ report aims to raise awareness, especially among married couples to help them maintain a healthy relationship with their loved ones while reaping the benefits of the technology.”