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Journalism of Courage
According to the latest report by the research firm Counterpoint, Samsung and Vivo are leading India’s top-selling smartphone brands in Q2 2023, with a market share of 20 per cent and 18 per cent respectively. While the overall market size has declined by 3 per cent year-on-year, 5G smartphone shipments are on the rise, with a market share of 50 per cent.
Samsung with a market share of 18 per cent is currently the number one smartphone brand in the country, and Vivo (including iQOO) is in the second position with a 17 per cent market share. Xiaomi (including Poco) slips down to the third portion but still maintains a solid market share of 15 per cent, while Realme and Oppo are in fourth and fifth position, with a market share of 12, and 11 per cent respectively.
Amongst the best-selling phones, the Realme C53 is at the top position, constituting 4 per cent of the entire shipment size. Similarly, the Samsung Galaxy A14 5G, Vivo Y16, Vivo T2x 5G, and the OnePlus Nord CE 3 Lite 5G, each constitute 3 per cent of the shipment size. It is interesting to note that, all these phones are priced between Rs 10,000 to Rs 20,000 price mark.
In the premium segment (phones priced over Rs 30,000), Samsung dethrones Apple and has a market share of 34 per cent. However, in the ultra-premium segment (phones priced over Rs 54,000) Apple has a major market share of a whopping 59 per cent, and for Apple, India is now the fifth largest market.
