Samsung, Vivo leads the top-selling smartphone chart in India

Samsung with a market share of 18 per cent is currently the number one smartphone brand in the country, and Vivo (including iQOO) is in the second position with a 17 per cent market share.

Samsung with a market share of 18 per cent is currently the number one brand in the country (Image credit: Vivek Umashankar/The Indian Express)

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According to the latest report by the research firm Counterpoint, Samsung and Vivo are leading India’s top-selling smartphone brands in Q2 2023, with a market share of 20 per cent and 18 per cent respectively. While the overall market size has declined by 3 per cent year-on-year, 5G smartphone shipments are on the rise, with a market share of 50 per cent.

Samsung with a market share of 18 per cent is currently the number one smartphone brand in the country, and Vivo (including iQOO) is in the second position with a 17 per cent market share. Xiaomi (including Poco) slips down to the third portion but still maintains a solid market share of 15 per cent, while Realme and Oppo are in fourth and fifth position, with a market share of 12, and 11 per cent respectively.

Smartphone market share distribution in India (Image credit: Counterpoint)

Amongst the best-selling phones, the Realme C53 is at the top position, constituting 4 per cent of the entire shipment size. Similarly, the Samsung Galaxy A14 5G, Vivo Y16, Vivo T2x 5G, and the OnePlus Nord CE 3 Lite 5G, each constitute 3 per cent of the shipment size. It is interesting to note that, all these phones are priced between Rs 10,000 to Rs 20,000 price mark.

Data: Q2 2023 Global Smartphone Sales, Top 10 List Consolidates Further to Just Apple and Samsung.

Highlights:
– @Apple’s top-10 smartphone share in Q2 2023 down slightly but remains at double digits
– #iPhone base model (14 vs 13) sees YoY share growth across North America and… pic.twitter.com/Wmu6fx6BtD

— Counterpoint (@CounterPointTR) October 11, 2023

In the premium segment (phones priced over Rs 30,000), Samsung dethrones Apple and has a market share of 34 per cent. However, in the ultra-premium segment (phones priced over Rs 54,000) Apple has a major market share of a whopping 59 per cent, and for Apple, India is now the fifth largest market.