Samsung Galaxy Unpacked Event 2025 Highlights: S25 Series with Snapdragon 8 Elite and OneUI 7 Now Official; Galaxy S25 Edge Teased

TheSamsung Galaxy S25 will cost $800 while the S25 Plus will cost $1,000. The Galaxy S25 Ultra has been priced at a hefty $1,300. The prices for India are yet to be revealed.

The next-generation ProVisual Engine offers more dynamic imaging with subject detection enhanced by advanced AI precision. Its virtual aperture utilizes cutting-edge software to deliver exceptional depth and detail in photos. The S25 series introduces a set of filters created using deep learning. Additionally, AI recognizes color saturation, temperature, and other factors to create personalized filters.

With the S25 series, AI can analyze each frame in group photos to identify the best frame where all members look their best. For videos, the S25 series captures stunning visuals, even in low-light conditions. The camera module features a 50MP main camera, a 200MP ultra-wide lens, and a 50MP telephoto lens.

Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process.

A visible watermark will be overlaid on the image output upon saving in order to indicate that the image is generated by AI.

You can just talk to your Galaxy S25 to find a photo, for instance, of a dog in a red coat. "The Galaxy S25 series delivers true modality. It is a dramatic transformation of how users interact with devices."

Circle to Search has been upgraded to find the song playing in the background. It uses generative AI to make it easier to explore memes etc with a single gesture.

Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

Personal data stays personal. As AI becomes more popular, it must also become more personalized. We are introducing the Personal Data Engine, a groundbreaking technology that enables personalized AI services protected by Samsung's Knox Vault. This innovation is made possible through incredible advancements in both software and hardware engineering, explained Roh while unveiling the new Samsung chipset. "Everything you see here today marks a new beginning," said Roh.

Ahead of the Samsung Galaxy S25 Unpacked event, market analyst firm Canalys shares some key estimates and insights with us. S24 shipments increased by 24.5% to 32m units in 2024 (Q1-Q3), Canalys said.

“It is still early for Samsung to leverage on AI powered solutions through flagships like the Galaxy S25 to unlock software and services revenue opportunities in 2025. Expanding the user base of Galaxy AI should remain Samsung’s top priority.”

The clock is ticking and the excitement is building. Our very own Anuj Bhatia is about to enter the venue in San Jose, California, US, where he will bring you live updates. Stay tuned for the latest news and surprises from the Samsung Galaxy Unpacked 2025 event.

Invites sent ahead of launch events often include clues on what to expect. The Samsung Galaxy Unpacked 2025 invite features an X-like shape that bears a resemblance to the Galaxy AI logo. This indicates that we will likely find out the next phase of Galaxy AI, alongside the debut of the S25 series.

"Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future," says the YouTube invitation of the event.

Samsung will be hosting its flagship Galaxy Unpacked in San Jose, California, US today. For those who could not physically attend the event, the company has set up a live stream on Samsung Newsroom India, Samsung.com/in, and Samsung’s YouTube channel beginning at 11.30PM IST.