© IE Online Media Services Pvt Ltd
Tags:
Journalism of Courage
Nothing, the company that made waves with its transparent Ear 1 earbuds, has a new sub-brand that goes by the name of CMF, which is an acronym for Color, Material, and Finish. The brand aims to combine design and affordability and has just launched three products that showcase its unique aesthetic: a smartwatch, earbuds, and a charging brick.
The priciest product among the three is the CMF Watch Pro, which is selling for Rs 4,999 for the metallic grey variant and Rs 4,499 for the dark grey one. The watch boasts a glossy aluminum alloy body and a bright orange strap (you can also choose from other colours). It flaunts a 1.96-inch AMOLED display with a smooth 50Hz refresh rate and a bright 600 nits of peak brightness. It also comes with built-in GPS, heart rate and SpO2 sensors, and IP68 water and dust resistance. The watch runs on custom software that uses Nothing’s signature dotted font and a minimalist interface that matches its design philosophy. The watch may sort of fill the gap that Nothing has in its portfolio – the lack of a smartwatch.
The CMF Buds Pro are earbuds with a circular pill-shaped case that reveals the earbuds when you flip it open. The earbuds have an in-ear with stem design and are IP54 certified. They also feature 45 dB active noise cancellation (ANC) technology that lets you tune out the world. The Buds Pro costs Rs 3,499 and comes in grey, white, and orange colours that match the watch.
The CMF Power 65W GaN charger is a compact charging brick that uses gallium nitride (GaN) as a semiconductor material instead of silicon. This allows for faster charging speeds and a smaller size than conventional chargers. The charger has two USB-C ports and one USB-A port that can charge a variety of devices from phones and tablets to earbuds and notebooks. However, not all devices will be able to charge at the full 65W power due to different fast charging standards that are not universally compatible. The charger is available in grey and orange colours for Rs 2,999.
All of these products have CMF’s logo on them, which looks like an abstract representation of its name. You can mix and match the colours of the products to create your own CMF ecosystem that reflects your personality…except for the charger, which strangely doesn’t have a white option.
