Even as some quarters raise doubts about the success of the Apple Watch, Juniper Research has estimated that 2 million of these watches have been sold so far.
In what could be a good indicator from Apple’s quarterly earnings call, CEO Tim Cook said “It would not be an inaccurate thing to look at the sequential revenue, the year-over-year change and assume that was the total watch revenue”. Apple CFO Luca Maestri clarified this by stating that “The contribution from Apple Watch accounted for well over 100% of the growth of the category,” thanks to declining sales of the iPod and accessories.
[related-post]
“The other products segment has been on a year-on-year decline of approximately $200 million until the Apple Watch launch. If we assume a similar decrease this quarter, Watch revenue was approximately $1 billion. This figure only results in more than 2.5 million units if the Apple Watch Sport has a 75% or greater share of the product line’s revenue. With reports that the $10,000+ Apple Watch Edition has sold out in China, this is unlikely to be the case,” a release from the research firm said.
It added that depending on the average selling price of Apple Watch the y-o-y revenue increase indicates between 1.5 and 2.5 million units. “Apple CFO Luca Maestri also remarked that the Watch has sold more than the first iPhone or the iPad in a comparable period – that is 87 days. The first iPad was the better selling of these two, and sold 2 million in 60 days,” Juniper added.
Based on the breakdown, Juniper devices analyst James Moar remarked that these figures mean Apple Watch sales to date are most likely between 2 and 2.5 million. “This makes it the most successful smartwatch launch to date, with no other launches coming close in a comparable time period.”
“However, despite buyers being satisfied with the device, we continue to see that the product is running out of steam. We would also expect a decline in sales following launch, especially as H1 draws to a close. This means we are unlikely to see more than 7 million Apple Watches sold by the end of 2015, even with a boost to sales over the Christmas period,” he added. industry com