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This is an archive article published on July 24, 2015

Here is why Apple Watch might be the most successful smartwatch ever

Juniper Research says depending on the average selling price of Apple Watch the y-o-y revenue increase indicates between 1.5 and 2.5 million units

Apple, Apple Inc., Apple Watch, Apple Watch sales figures, Apple Q3 results, Apple Q3 Results, Apple Watch figures, Apple Watch sales, Apple Q3 2015 Results, Apple iPhone sales, Apple Watch sales, Apple shares fall, Apple share buy or sell, Apple shares, Apple sales, Apple results, Apple iPhones, iPhone 6, iPhone 6S, Technology, technology news Apple Watch is estimated to have sold over 2 million units so far. (Source: AP)

Even as some quarters raise doubts about the success of the Apple Watch, Juniper Research has estimated that 2 million of these watches have been sold so far.

In what could be a good indicator from Apple’s quarterly earnings call, CEO Tim Cook said “It would not be an inaccurate thing to look at the sequential revenue, the year-over-year change and assume that was the total watch revenue”. Apple CFO Luca Maestri clarified this by stating that “The contribution from Apple Watch accounted for well over 100% of the growth of the category,” thanks to declining sales of the iPod and accessories.

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“The other products segment has been on a year-on-year decline of approximately $200 million until the Apple Watch launch. If we assume a similar decrease this quarter, Watch revenue was approximately $1 billion. This figure only results in more than 2.5 million units if the Apple Watch Sport has a 75% or greater share of the product line’s revenue. With reports that the $10,000+ Apple Watch Edition has sold out in China, this is unlikely to be the case,” a release from the research firm said.

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It added that depending on the average selling price of Apple Watch the y-o-y revenue increase indicates between 1.5 and 2.5 million units. “Apple CFO Luca Maestri also remarked that the Watch has sold more than the first iPhone or the iPad in a comparable period – that is 87 days. The first iPad was the better selling of these two, and sold 2 million in 60 days,” Juniper added.

Based on the breakdown, Juniper devices analyst James Moar remarked that these figures mean Apple Watch sales to date are most likely between 2 and 2.5 million. “This makes it the most successful smartwatch launch to date, with no other launches coming close in a comparable time period.”

“However, despite buyers being satisfied with the device, we continue to see that the product is running out of steam. We would also expect a decline in sales following launch, especially as H1 draws to a close. This means we are unlikely to see more than 7 million Apple Watches sold by the end of 2015, even with a boost to sales over the Christmas period,” he added. industry com

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