This is an archive article published on May 23, 2024
Canva launches enterprise version to ‘empower large organisations and their workforce’
Canva is shifting its focus from empowering individuals to empowering organisations by providing a comprehensive visual communication platform for enterprises.
Canva enterprise is said meets all the requirements of a large enterprise (Image credit: Canva)
After a decade of trying to “empower every person to design”, the all-in-one visual communication platform Canva is now focusing on helping organisations design. “What that means for us, is empowering organisations to empower their entire workforce, with the capabilities that people have grown to learn about Canva but to do it in a way that meets all the requirements of a large enterprise,” Robert Kawalsky, Head of Product at Canva told indianexpress.com.
The move to enterprise was in a way a natural progression, given that about “95% of the Fortune 500 companies” already have teams using Canva. “What we are really empowering them to do now is to enhance that organic usage that people have adopted simply through the love of my product, with all the capabilities from reporting to the necessary compliance and security requirements to deploy Canva enterprise-wide to solve some of the clear pain points that people have today,” Kawalsky explained in a conversation as part of the Indian Express Our Own Devices podcast set to air soon.
Canva Enterprise UI (Image credit: Canva)
Today, Canva has more than 185 million monthly active users and more than $2.3 billion in annualised revenue. “We are finding that whilst visual communication has never been more important, the complexity of navigating an organisation having so many tools and so much new technology along with the rise of AI has actually created a lot of complexity. And we’re looking to address that with a single platform,” he added.
Kawalsky said with the Canva enterprise plan they have ensured things like single sign-on, reporting administration and the ability to organise and manage teams across the company level. “It is critical that we ensure we tick all the boxes that need to be ticked. But also a lot of those experiences should not be an afterthought. So they really are central to how we are doing enterprise.”
Also, Canva has redesigned its homepage to allow organisations to customise it and bring it through their brand. It also allows them to have class content, whether it’s documents or presentations, or whiteboards, or websites or videos. Plus, he added, Canva is offering a new feature for teams or administrators to highlight content so that they can use it as a mechanism not just to create content on camera but to allow teams to consume it.
“We are seeing a lot of large organisations using Canva as a brainstorming tool with our whiteboarding feature. With AI, in a single click, we can turn that brainstorm into a long-form document that can be distributed amongst the rest of the team,” Kawalsky added about features that integrate the best of design, workflows and AI for enterprise users.
Another new aspect is Canva courses, a mechanism to upskill staff across the board while tracking their progress. Kawalsky acknowledged that large organisations like FedEx that use Canva also have other partners that need to be interested and hence the Canva API allows building applications on top and even integrating Canva into other applications. “If needed, we will develop applications that fulfil bespoke needs.”
Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India Today Group and Hindustan Times. He is an alumnus of Calicut University and Indian Institute of Mass Communication, Dhenkanal. ... Read More