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This is an archive article published on April 9, 2024

Canon India announces ‘NorthStar’ to help aspiring studio owners

Canon India launched its NorthStar initiative aimed at helping people set up visual production studios.

Image taken during the launch of NorthStar in Mumbai. (Canon)Image taken during the launch of NorthStar in Mumbai. (Canon)

Canon India on Tuesday announced the launch of “NorthStar,” a one-stop platform aimed and providing advisory, equipment, and associated services to help customers set up studio operations.

Canon NorthStar is the company’s initiative to help provide direction to aspiring studio owners by becoming the one-stop solution as demand increases across various sectors like production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots, and CGI shoots.

The platform will offer solutions across content creation, post-production solutions, light and audio solutions, colour grading, storage solutions, and more and is intended to consolidate all these services under one platform.

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“As the imaging industry continues to evolve, Canon India remains committed to driving innovation and empowering our customers. With ‘Canon North Star,’ we are not merely setting a new standard; we are redefining what it means to embark on the journey of production setup in the digital age. During COVID we realised the growing potential and upcoming demand of this sector and seized the opportunity to pioneer a first-of-its-kind, one-stop solution,” said Manabu Yamazaki, President and CEO of Canon India, in a press statement.

Yamazaki said that as the industry continues to grow with rapid advancements in technology and emerging trends such as digital streaming platforms, 4K and 8K resolution, virtual reality (VR), and augmented reality (AR), there is a need for a unified platform to cater to these requirements by providing adequate solutions and services under one roof, ensuring convenience and efficiency. “Building onto our legacy of imaging technology, we are taking a big leap by setting up an end-to-end imaging ecosystem, bringing together leading brands and industry experts, thereby providing a catalyst for propelling industry growth,” he said.

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