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Journalism of Courage
Apple on Tuesday announced its first flagship retail store in Mumbai will open on April 18, followed by a second outlet in Delhi on April 20. Cupertino broke the news by putting it on a beautiful display outside its upcoming Delhi store. Apple is opening two stores in India’s top metros in a span of a few hours, which is a first for Apple.
The launch of the new stores was announced earlier this month by Apple, with the unveiling of a special barricade surrounding the Mumbai store. The 22,000-sq.ft. flagship store is coming at Reliance Industries’ Jio World Drive mall. The Delhi store, meanwhile, in Select Citywalk Mall in Saket will be spread over 10,000 sq.ft.
The new store format that Apple introduced in 2017 will be implemented in the two retail stores in India as well. Both stores will have spaces for classes and meetings, new screens and hardware, and “Genius groves,” a tree-lined area where the “Genius Bar” once was. In addition, both stores will also hold informative classes by creative professionals like photographers.
Apple has over 500 retail stores in major parts of the world, including Dubai, New York, Istanbul and London. Its stores are akin to how the company designs its products and services. With Apple opening two stores in India, the company plans to take the retail experience for consumers to another level.
For Apple, India has been a crucial market. The company plans to make more of its products in India due to the ongoing geopolitical tensions with China. But India is also an attractive market for Apple in the long run. The uptake of premium smartphones, especially the iPhone, has boosted Apple’s confidence to invest in the country.
