‘Amazon Launchpad’ comes to India; will support Indian startups

Amazon.in today announced the launch of its global program the Amazon Launchpad in India,

Amazon, Amazon LaunchPad, Amazon LaunchPad store, Amazon Store, Amazon LaunchPad India, Amazon Startups, Amazon Startup Store, Amazon Nasscom, Startup India

Amazon Launchpad for startups in India in partnership with Nasscom and Startup in India.

Amazon.in today announced the launch of its global program called Amazon Launchpad in India, which will help startups in the country. According to the company, the program will help startups launch, market, and distribute their products to Amazon customers across India and around the world via a dedicated store. Amazon Launchpad store will be an exclusive corner with products from Indian startups.

Amazon India has tied up with Department of Industrial Policy and Promotion (DIPP)’s Start Up India and Nasscom for its initiative. It will offer startups access to custom product pages, marketing support, and access to Amazons global customer base and their fulfillment network. The idea is to help startups scale up their business. Startups that Amazon India is working with include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others.

“Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community,” said Amit Agarwal, VP and Country Head, Amazon India in a press statement.

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“We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities,” he added.

“Amazon Launchpad is an exceptional opportunity for Indian Startups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets,” said Jason Feldman, Director Global Innovations Amazon.

“NASSCOM is very excited to support and partner with the Amazon Launchpad program in India – the timing couldn’t have been better- the nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon’s distribution and marketing capabilities,” says Dr R Chandrashekhar, President, NASSCOM.

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Amazon also partnered with NASSCOM’s 10,000 Startups and Indian Angel Network (IAN) along with NITI Aayog, Government of Maharashtra, Government of Telangana and TiE to help roll in startups. There’s an application form online that can filled by any startup which is interested in participating in the program.

According to Amazon, Startups need to have “promising, unique and ready-to-ship product compliant with Amazon policies” to be listed on their website. Amazon says it will help startups with ‘Brand Development’, ‘Customer Reach’ and global expansion. Some of the products available include Blink Smart watch which is designed and assembled in India, Safer safety pendant and GoQii Fitness band.

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