As Prime Day approaches, tech enthusiasts and savvy shoppers alike are eagerly anticipating the incredible deals that will soon be available. This annual event is renowned for its significant discounts on a wide range of products, and smartphones are no exception. For those looking to upgrade their mobile device, this is the perfect opportunity to snag a high-performance smartphone without breaking the bank. In the under 40K segment, several standout options offer impressive features, powerful performance, and stylish designs. Here, we present an exciting lineup of the best smartphones under 40K that you should consider for the Prime Day sale, ensuring you get the best bang for your buck. OnePlus 12R: Redefining Performance and Style OnePlus has consistently been a game-changer in the smartphone industry, known for offering flagship-level features at competitive prices. The lineage of OnePlus phones is marked by a commitment to quality, innovation, and user experience. Starting with the OnePlus One, which was dubbed the "flagship killer," the brand has continually pushed the envelope with each new release. The OnePlus 12R continues this tradition, standing out in the sub-40K segment with a seamless blend of high performance and elegant design. Here’s why the OnePlus 12R should be at the top of your list: Stunning Display: Featuring a 6.7-inch AMOLED ProXDR display with a 120Hz dynamic refresh rate, the OnePlus 12R delivers smooth visuals and an immersive viewing experience, perfect for gaming, streaming, or browsing. Powerful Performance: The OnePlus 12R is powered by the latest Snapdragon 8 Gen 2 processor and up to 16GB of RAM, ensuring exceptional speed and responsiveness for multitasking and demanding apps. Impressive Camera System: With a 50MP main sensor, 8MP ultra-wide lens, and a 2MP macro lens, the OnePlus 12R’s triple-camera setup captures stunning details and vibrant colors. The advanced Nightscape mode ensures clear photos even in low-light conditions. Long-Lasting Battery: Equipped with a 5500mAh battery and 100W charger, the OnePlus 12R offers all-day usage and quick charging, going from 0 to 70% in just 26 minutes. Sleek Design: The OnePlus 12R's premium glass and metal build, combined with its slim profile and stunning color, make it both powerful and stylish. OxygenOS: Enjoy a clean and intuitive interface with OxygenOS, which offers a seamless user experience with thoughtful customizations and useful features. The OnePlus 12R Sunset Dune is launching soon and will be available on Prime Day. Users can also avail a pair of OnePlus Buds 3 at no extra cost with the OnePlus 12R Sunset Dune. Samsung Galaxy A55 5G The Samsung Galaxy A55 5G features a 6.5-inch Super AMOLED display with a 120Hz refresh rate for smooth scrolling. It is powered by the Exynos 1280 processor and up to 8GB of RAM, allowing for efficient multitasking. The 64MP quad-camera setup includes ultra-wide, macro, and depth sensors. A 4500mAh battery supports 25W fast charging for all-day use. Google Pixel 7A The Google Pixel 7A comes with a 6.1-inch OLED display for crisp, vibrant visuals. It features the Google Tensor G2 processor and 6GB of RAM for smooth performance. The 12.2MP dual-camera system, enhanced by Google's computational photography, captures clear photos in various conditions. The adaptive battery offers up to 24 hours of life by learning your app preferences. Prime Day offers the perfect opportunity to upgrade to a high-performance smartphone without exceeding your budget. From the sleek and powerful OnePlus 12R to the efficient Samsung Galaxy A55 5G and the pure Android experience of the Google Pixel 7A, there are numerous options under 40K that cater to various needs and preferences. Make the most of the Prime Day deals and choose a smartphone that not only fits your budget but also elevates your mobile experience with its impressive features and stylish design. Happy shopping! Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.