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Over 23 million users, 6.48 million reports, and 100 moderators: Here is why 2024 has been Bluesky’s biggest year so far

Bluesky had a fantastic 2024, setting a new benchmark for what an open-source social media platform can achieve.

Bluesky is a decentralised social media platform. (Image credit: Vivek Umashankar/The Indian Express)

Bluesky, on January 17, published its 2024 moderation report, where the open-source social media platform highlighted how it gained over 23 million users in just a year and how it handled over 6.48 million user reports, a result of its expanding user base that also led to the rise of harmful content, as flagged by users.

This development also made Bluesky increase its moderation team to nearly 100 staff members, which includes highly specialised individuals with vast experience in areas such as child safety. This team is tasked with monitoring, reviewing, and taking necessary action on the flagged content. Bluesky also made use of automation to tackle certain aspects like impersonation, and spam, while keeping the human moderators as an integral part of this process.

Also read | Bluesky teases ‘Flashes,’ an open source photo, video-sharing app

Bluesky applied various labels to over 5.5 million posts to help them classify as sexual-figurative, harmful, rude, spam, and more. This year, the company said Bluesky plans to introduce a new capability, wherein users can directly appeal against these objections within the app. In August 2024, the platform witnessed an influx of users from Brazil, due to the ban of X, which led to a reported spike of over 50,000 reports per day.

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In 2025, the open-source social media platform aims to continue enhancing automated detection systems, and will also release an updated guideline to help users understand the safety practices and make Bluesky a safe, transparent, and responsive platform, stated the 2024 moderation report.

Bluesky was started as a decentralised social media research project in 2019 by Jack Dorsey, the co-founder of X, and the development accelerated in 2022 after Elon Musk acquired X (previously Twitter). The app was made available to the public in February 2024 and witnessed tremendous growth within a year.

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