Instagram expands Reels to 3 minutes, updates profile grids

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In the Instagram Reel, Mosseri said, “Starting today, you can upload Reels to Instagram that are up to three minutes long. Historically, it’s been only 90 seconds, and that’s because we wanted to focus Instagram on short-form videos and not long-form. But we have heard a lot of feedback from creators saying that 90 seconds is just too short. We hope that increasing the limit to three minutes will help you tell the stories you really want to share.”

This isn’t the only update coming to Instagram. The platform will soon replace its iconic square profile grids with rectangular ones. According to Mosseri, this change was made because most content uploaded to the platform is in a vertical orientation, and square grids tend to crop such content excessively.

Lastly, Instagram will start showing your liked Reels to your friends. This update will highlight the likes and reactions on Reels, which means users might need to be more mindful of what they like or comment on, especially if they prefer to keep their activity private.

With these changes and the shutdown of TikTok in the US, Instagram is expected to gain a significant number of users in the coming weeks. These updates are likely to attract new content creators and consumers to the platform.

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