The Samsung Blog | Why Galaxy A series is shining in the best-selling smartphones list

Samsung's Galaxy A-series is targeted at someone who does not want to spend a premium on a flagship phone but still aspires to have a device with flagship-like specs

Samsung, Samsung news, Galaxy A series, Galaxy A51, Galaxy A71, best selling smartphones in the world, Galaxy A70s, Galaxy A30s, Galaxy A50s

I wouldn’t deny that Samsung is under great pressure from its Chinese counterparts, but its strategy of selling its Galaxy A-series smartphones, at an even higher price is still working.

Samsung Galaxy smartphones have made it to the list of best-selling phones in the world a number of times. But this time around what’s different is that Samsung had three phones from the Galaxy A-series in the list of top-selling phone models for 2019, according to Counterpoint Research.

I for one never thought the Galaxy A50, A20 and A10 would join the list of best-selling smartphones. Maybe I misunderstood Samsung’s revamped strategy to push its Galaxy A-series as viable alternatives to similar offerings from Oppo and Vivo.

This probably explains why Samsung is suddenly seeing success in the mid-range segment in major markets, thanks to the Galaxy M-series and Galaxy A-series. If you observe closely, the Galaxy M-series is designed for the Indian market, while the Galaxy A-series is more popular in Europe. It’s a smart strategy to market two different series for different sets of users. And things are working in favour of Samsung.

In the case of the Galaxy M-series, Samsung is targeting those users who need a phone battery that will last a couple of days on a single charge, or folks who want a phone with a bright display. I recently reviewed the Galaxy M31, and I found the phone extremely capable for the price it sells for. You can read my in-depth review of the Galaxy M31 here.

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The Galaxy A-series, on the other hand, is targeted at someone who does not want to spend a premium on a flagship phone but still aspires to have a device with flagship-like specs. Just take a look at the recently released Galaxy A51. It might be a mid-range smartphone but still packs ‘flagship’ features.

I wouldn’t deny that Samsung is under great pressure from its Chinese counterparts, but its strategy of selling its Galaxy A-series smartphones, at an even higher price is still working. That says a lot about the company’s strategy, indicating that consumers are interested to pay slightly more for a product that offers more value. Yes, Samsung still sells high-end Galaxy S and Note series smartphones, costing over Rs 65,000. Both series are known for targeting consumers who want the best smartphone experience.

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The point I want to make is that the success of the Galaxy A-series is an important lesson for Samsung and the smartphone industry as a whole. Simply put, it indicates that many people aren’t willing to spend Rs 40,000 or Rs 50,000 for a new smartphone.

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Anuj Bhatia

Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle. Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University. Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include: Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech. Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture. Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups. Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech. Authoritativeness & Trust Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape. Find all stories by Anuj Bhatia here. You can find Anuj on Linkedin. ... Read More

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