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OnePlus could be planning to launch a new, cheaper Android smartphone in the coming weeks. The mid-range device, dubbed OnePlus Z, will help the Shenzen-based brand to compete against Apple’s iPhone SE and Google’s forthcoming Pixel 4a. The smartphone will reportedly launch in July, as per tipster Max J.
The phone — OnePlus Z – had been rumoured to launch alongside the OnePlus 8 series in April, but did not appear. Now latest rumours suggest OnePlus plans to launch the smartphone in the coming days.
While OnePlus has done exceptionally well in the premium segment, the brand’s presence in the mid-range market is negligible. A mid-range OnePlus Z could appeal to those consumers who don’t want to spend Rs 41,999 on the OnePlus 8.
But this strategy isn’t new for OnePlus. The OnePlus X was released in 2015 and was priced at $250. For the first time, OnePlus tried to launch a flagship-like smartphone at a mid-range price. Unfortunately, the device wasn’t a commercial success and the company had to stop selling the phone in a few months after the launch.
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Given Apple already sells an iPhone SE for $399 and the Pixel 4a will launch soon, OnePlus badly needs a mid-range smartphone that can compete against the competition. The OnePlus Z could fare well in Europe, where OnePlus is struggling.
