Asus ZenFone Launch Event highlights: Zenfone Lite L1 goes official at Rs 7,999; Zenfone Max M1 priced at Rs 8,999

Asus had disclosed before the event that Zenfone Lite L1 and Zenfone Max M1 would be available as Flipkart exclusives. In addition, Sharma has revealed that the phones will be a part of Flipkart's upcoming Diwali sale, though he did not reveal the sale dates.

Both Asus Zenfone Max M1 and Zenfone Lite L1 come with official prices and Diwali offer rates. While Zenfone Lite L1 has been launched at Rs 7,999, it will be available during Diwali for a special price of Rs 6,999. Also, shoppers can purchase Zenfone Max M1 for Rs 7,499 in the Flipkart Diwali sale, while its regular retail price will be Rs 8,999. Also, both Zenfone budget launches are available with No Cost EMI offers on the e-commerce platform

Dinesh Sharma now speaks of the partnerships that will accompany Asus Zenfone Lite L1 and Zenfone Max M1. Both phones will also receive extended support for Google Drive, under which users will be able to store up to 100GB data for free. In addition, Reliance Jio will offer cashback worth Rs 2,200 on both phones, if users recharge under the Rs 198/Rs 299 prepaid plans. Also, Zenfone Max M1 and Zenfone Lite L1 users shall receive data benefits of 50GB from Jio.

Also, both phones come with updated security settings from Asus, that includes App Clone, App Lock and Hidden Cabinet.

On the camera front, Sharma explains that Asus Zenfone Max M1 and Zenfone Lite L1 feature a 13MP rear sensor, with  f/2.0 aperture. Having a 1.2 micron lens with 5P pixel size, this rear sensor is enabled by Pixel Master. Users will be able to experience Portrait mode, Live filters, as well as AI Beauty modes.

The difference, though lies with the front cameras on both phones. While Zenfone Lite L1 sports a 5MP front lens with LED flash, the Zenfone Max M1 comes with an 8MP front lens of f/2.0 aperture,  backed by LED flash, portrait and AI Beauty modes will be available for both devices.

Asus has now described the specifications of Zenfone Max M1 and Zenfone Lite L1. Zenfone Lite L1 and Zenfone Max M1 come with 5.45-inch HD  displays, and come with an 800:1 contrast ratio. While the phones will run the Snapdragon 430 processor, both will be based on ZenUI5 over and above Android 8.1 Oreo.

While Zenfone Lite L1 will be paired with 2GB RAM and 16GB internal storage, Zenfone Max M1 will be offered alongside 3GB RAM and 32GB of internal storage. Both phones will offer up to 256GB of expandable memory, through dedicated microSD card support.        

Asus India head Dinesh Sharma launches the Asus Zenfone Lite L1 and Zenfone Max M1 for India. He explains that Asus aimed at bringing out the Snapdragon 430 octa-core processor for the budget segment, which it claims is a first for the budget price segment. With this, Sharma showcases the two phones, where Zenfone Max M1 and Xenfone Lite L1 is expected to compete with Xiaomi's Redmi 6 series, as well as Honor 7S, Honor 7C, and Honor 7A.  

Asus has only given out indications of the phone's battery capabilities and processing power. From the posters shared on social media, one can spot that the new Zenfone devices will feature an octa-core processor, from the Snapdragon series of processors. The exact chipset remains unknown, and the Snapdragon detail was spotted through the processor series' logo. Also, Asus has suggested that these phones will come with two days' worth of battery life, though the particulars of that remain unclear  

Asus has not given today's budget-centric Zenfone devices up for leaks or renders. Instead, the company has not revealed the names of the phones that could be launched. One, of course, can see through the company's Asus India Twitter handle that the phones are expected to compete with budget counterparts, such as Honor 7S, Realme C1, as well as the Xiaomi Redmi 6 series. One would need to wait for the live event, in order to find out the full specifications of both devices.

The stage is set! Two power-packed smartphones, including a global debut, will be unveiled today at 1:30 pm. Don’t forget to tune into the live launch https://t.co/ABkhlx9Cqr pic.twitter.com/q1iPNpgCLk

— ASUS India (@ASUSIndia) October 17, 2018