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OpenAI acquires AI finance startup Roi for undisclosed sum

Roi will shut down its consumer services on October 15, 2025. The startup previously raised a $3.6 million funding round led by Spark Capital.

New York-based Roi was co-founded by Sujith Vishwajith and Chip Davis in 2022. (Image: Roi)

OpenAI has acquired Roi, an AI-powered finance app. The financial details of the deal have not been disclosed.
New York-based Roi was co-founded by Sujith Vishwajith and Chip Davis in 2022. The app allows users to add stocks, bonds, and retirement accounts to view them all in one place. It also provides a one-stop trading experience for Robinhood, Coinbase, TD Ameritrade, and WeBull accounts without additional fees.

Now that Roi has been acquired by OpenAI, CEO and co-founder Sujith Vishwajith will join OpenAI, while the rest of the four-person team will depart.

“We started Roi three years ago to make investing accessible to everyone by building the most personalized financial experience,” Vishwajith wrote on X. “Along the way, we realized personalization isn’t just the future of finance. It’s the future of software.” Roi will shut down its consumer services on October 15, 2025.

I’m excited to announce that Roi has been acquired by OpenAI!

We started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience. Along the way we realized personalization isn’t just the future of finance. It’s the future… pic.twitter.com/KL8HJbFuSj

— suje (@aka_suje) October 3, 2025

The startup previously raised a $3.6 million funding round led by Spark Capital, with participation from NBA star Kevin Durant’s venture capital firm, 35 Ventures; Google’s Gradient Ventures; and angel investor Balaji Srinivasan, the former chief technology officer at Coinbase, among others.

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“The products we use every day won’t remain static, predetermined experiences. They’ll become adaptive, deeply personal companions that understand us, learn from us, and evolve with us,” the Roi team wrote in a blog post.
OpenAI’s acquisition of Roi may not seem big at first, but it highlights how the world’s most valuable startup is accelerating its efforts to become a go-to consumer app – far beyond its beginnings as an AI chatbot.

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The San Francisco-based startup is steadily rolling out features and services such as Pulse, which generates personalized news and content summaries for users while they sleep; the recently launched invite-only Sora app, a TikTok competitor that allows users to create short-form AI videos, remix others’ videos, and share them to a public feed; and Instant Checkout, a feature that enables users to shop and complete purchases directly within ChatGPT.

In May, former Instacart CEO Fidji Simo joined OpenAI as Head of Applications, reporting directly to Sam Altman. The cash-rich startup has made bold promises to boost revenue, explore new growth opportunities, and lean heavily on subscriptions and B2B offerings. The appointment of Simo, along with the recent rollout of features like ChatGPT Pulse, hints at that direction.