Adobe unveils new AI-driven photo editing features, 3D design tool at MAX 2025

With Adaptive Profiles, users can have an AI model analyse their photo and automatically adjust its tones and colours. “Unlike traditional presets and profiles with universal settings, Adaptive Profiles adapt to your image. […] The effect is as if the AI had changed Exposure, Shadows, Highlights, Color Mixer, Curves, and other controls for you, although the actual controls stay in their original neutral position,” the company said.

It is being rolled out in Lightroom, Lightroom Classic, Lightroom for mobile (iOS & Android), Lightroom for web, and Adobe Camera Raw.

Adobe’s newly developed Distraction Removal option also uses AI to remove common distractions such as photobombers at a photo shoot or crowds in family vacation photos to “achieve clean, professional-looking results in moments.”

Distraction Removal is now available in Camera Raw as a Tech Preview and will be coming soon to Lightroom, the company said. It had rolled out a similar feature to remove window reflections in December last year.

Other announcements

Adobe previewed a new feature called Find Duplicates as part of the Clean Up tool in the web version of Lightroom.

When connected to Lightroom Classic, users can now change their camera’s autofocus mode in the Tether Live View window and simply click on the desired subject to get the right focus.

“This is especially handy when your camera is set up in a tricky spot, like high above your head for a bird’s-eye-view shot. Plus, it’s much easier to set the focus point on the larger, live-view window than on the smaller camera screen,” the company said.

The intuitive Focus Point Selection feature is currently supported in Sony, Nikon, and Canon cameras.

Workflow and performance improvement features, a functionality to quickly find the perfect font, advances in Japanese typography capabilities, and other updates to the company’s graphic design application Adobe Illustrator were also unveiled at the Max 2025 event.

Adobe announced the public beta launch of a new 3D design tool called Project Neo, targeted at graphic designers who have traditionally worked in 2D.

“Project Neo makes it easy to add dimensions and depth to your designs. It eliminates the need for manual calculations and empowers you to create and edit 3D, volumetric designs with unprecedented flexibility, control, and precision — all without requiring any technical expertise in 3D creation tools,” the company said.