Adobe announces general availability of new ‘AI-first’ Express

Adobe Express's new Firefly integration allows users to quickly create custom images and text effects from text prompts in over 100 languages.

The new Adobe Express is available now on desktop web. (Express image)

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Adobe has announced the general availability of the all-new Adobe Express. The design creation app has received a generative AI overhaul, with Adobe now calling it an “AI-first, all-in-one content creation app with Firefly beta generative AI capabilities.”

The new Firefly integration allows users to quickly create custom images and text effects from text prompts in over 100 languages, with Adobe saying that it’s designed to be safe for commercial use.

The app new app allows you to access and edit creative assets from Photoshop and Illustrator within Express, or add linked files that always stay in sync. The app offers a wide range of templates, design elements and video assets to inspire your creativity. You can also get personalized template recommendations that fit your unique style.

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The app also has quick actions like remove background, animate a character, convert to GIF and edit PDFs to help you create standout content in minutes. You can also co-edit and comment on your projects in real time. Plus, you can add animations like Fade In, Pop, Flicker, Bungee and Animate from Audio to bring your content to life.

The new Adobe Express is available now on desktop web, with plans to bring the latest version to mobile soon. Creative Cloud memberships include the full paid version of Express Premium. The Express and Firefly enterprise offering is now also available.