Entertainment,entertainment,entertainment. That may be Bollywoods new slogan,but even in the late 1940s when a 25-year-old Dev Anand walked into Bombay Talkies to meet Ashok Kumar for Ziddi,his first big break that was the key to delivering broad-based stories to the masses.
What Dev Anand did with Navketan Films,which he set up in 1949,just a year after Ziddi,was to hold a mirror to the times. Dev Anand,bracketed forever with Dilip Kumar and Raj Kapoor to form an early triumvirate of Indian cinema,still yanked out something different to be a trendsetter. While Raj Kapoor stood for the epics he created and Dilip Kumar stood like a behemoth of an actor people would look up to in terms of stature,dynamism and talent,Dev Anand defined cool. And he taught us how to love. And sing. Be it with the noirish Baazi,the complex Hum Dono or the pathbreaking Guide,a film that broke all rules and even released in English for an international audience.
The contemporariness was pronounced in the films he directed. The first,Prem Pujari,a flop at the box office,became a cult war movie about an underdog spy and has one of the greatest soundtracks ever. Hare Rama Hare Krishna was an unabashed look at the flower children,a theme that a traditional filmmaker wouldnt have even thought of. And its music established his ability for having a finger still on the pulse of the young.
Dev Anands intent to keep abreast of the times and to understand an emerging new audience was the key to his success. But one of his greatest gifts to Hindi cinema was the music he helped create.
Apart from discovering talents like Kalpana Kartik,Zeenat Aman and Guru Dutt,it was for him that Kishore Kumar first sang Marne ki duayen kyon mangoon in Ziddi.
When Kishore started his career,the only hero he would sing for,apart from himself,was Dev Anand. While Talat Mahmood,Mohammad Rafi and Hemant Kumar gave soul and pathos to the black-and-white times,Dev Anand heralded the youth with the cheer and flamboyance as well as the underrated poignancy in Kishores voice.
Having said that,Dev Anand was also probably the only actor whose onscreen personality was so malleable that he could do justice to Hemant Kumar,Rafi and his held-back pathos,Talat to some extent and,of course,Kishore.
Kishore and Dev Anand,best of friends,gave some great songs Gaata rahe mera dil,Dil aaj shayar hai,Shokhiyon mein ghola jaye,Maana janab ne pukara nahin,Phoolon ke rang se,Kiska rasta dekhe and went on to enunciate what is arguably the golden era of Hindi film music. Under the baton of the Burman father and son duo,he found the gold standard of playback.
There is this story of how they all used to go fishing in the Powai Lake in Bombay,usually in Dev Anands car. Kishore,having failed to catch anything,was determined to improve his image of a terrible angler and would go the previous night to drop some fish in the lake,which he would promptly catch the next day.
In the course of his helping to make some of the greatest scores Hindi cinema has ever heard (Guide,Hum Dono,Jewel Thief,Prem Pujari,Hare Rama Hare Krishna),Dev Anand remained a leading man even as Raj Kapoor went on to do senior roles,apart from producing and directing,and Dilip Kumar tried his best to hold on to his box-office status. Dev Anand continued to create a world that spoke to the young. And with R.D. Burman,he gave the next-gen a sound it hadnt heard before. And probably it was that young,ebullient music that also kept Dev Anand relevant and evergreen.
He may have become a caricature of himself in his later films,but the music even in his relatively unsuccessful films like Joshila,Warrant and Swami Dada raised the bar for excellence.
Cinema will continue. Melodies will again be created. But they just wont be the same.
Sen is a Mumbai-based filmmaker-screenwriter,express@expressindia.com