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This is an archive article published on June 18, 2010

Toyota looks to slash prices 30%

Cheap cars are the vogue now,especially after Tata Motors unveiled the world's cheapest car,the Nano.

Cheap cars are the vogue now,especially after Tata Motors unveiled the world’s cheapest car,the Nano.

Toyota Motor Corp is aiming to slash its car prices by 30 percent by 2013 through a new cost-cutting strategy to better compete against rivals such as Hyundai,a senior executive said.

Toyota,until recently the world’s fastest-growing carmaker,in under intense pressure to become more competitive as Volkswagen,Hyundai Motor and others narrow the sales gap with rapid growth in China,India and other emerging markets.

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Compared with Korean cars,our vehicles are roughly 30 percent more expensive globally,Takeshi Shirane,senior managing director in charge of purchasing,told Reuters in an interview on Friday.

So what we’ve said is,let’s work towards that goal.

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